Too often, marketing is seen as an expense rather than an investment. With the difficulty and complexity of senior living sales growing, now is the time to make the proper investment in marketing. Given the right tools and resources, marketing teams working in concert with business objectives can produce maximum impact, boost occupancy, and improve cash flow.
Senior Living Business Interactive Webcast Series
May 16, 2013, 1-2:30 pm ET (12-1:30 pm CT, 10-11:30 am PT)
“Investing in Marketing and PR”
In this event Jim Moore will provide details on how to cost-effectively address significant “organic growth” within existing Senior living communities. He will specifically address the following:
1. For every additional occupied unit (occupancies in excess of 80%) one could assume approximately 30% of the additional monthly service fee would go for new, incremental operating expenses.
2. That is because at relatively high occupancies most operating costs are already “sunk” – they are incurred and covered. As an example, you may not have to buy more raw food or hire another employee for one additional resident.
3. Approximately 70% of the additional monthly service fee represents a very high incremental profit margin; new cash that drops right to the bottom line.
Panelists will be addressing topics such as:
| ● | How to sharpen your sales and marketing program |
| ● | Easy steps to enhance the skill sets of your sales and marketing team |
| ● | How effective public relations can help you meet your marketing goals |
| ● | What you can learn from “lost prospects” |
The Panel: Moderator Rebecca Neth Townsend, Senior Vice President, Ziegler Panelists Mary Jane Fitts, Vice President – Marketing Services, Greystone Jim Glynn, Principal, GlynnDevins Advertising & Marketing Jim Moore, President, Moore Diversified Services, Inc. Michael Smith, Corporate Director, Public Relations, ACTS Retirement-Life Communities
More information about this webcast and purchasing options can be found through the following link: http://www.levinassociates.com/conferences/1305-online-conference. In the coupon box, use the word “SPEAKER” and receive $50 off.
If you have any questions about this webcast, please contact Irving Levin Associates at customerservice@levinassociates.com or 800-248-1668.