MDS Has Established A New England (Boston) Satellite Office

 

For the past 42 years, the main office of MDS has been in Fort Worth, Texas – focusing exclusively on Senior living and health care.  MDS is now establishing a New England satellite office in Boston.  This decision was influenced by two primary objectives: 1) to serve existing New England clients and 2) to develop and respond to new opportunities.

Roy Barker, a seasoned MDS staff member for the past 12 years, has relocated to the Boston area and will coordinate the New England operations.  Roy has a depth of experience in Senior living and health care.  Roy has a Master’s Degree in Applied Gerontology – Long Term Care, Senior Housing and Aging Services from the University of North Texas.  Roy also holds a BBA in Finance from UNT.  UNT has had a major national focus on Senior living and health care for a number of years.

The full resources of the MDS main office involving personnel and data base will provide continuing support for the new office.  MDS looks forward to a very close interactive involvement with our existing New England clients and establishing new relationships in 2013 and beyond.  Feel free to contact the following for additional information.

Roy Barker
roybarker@m-d-s.com
817-925-8374
Jim Moore
jimmoore@m-d-s.com
817-731-4266
 Moore Diversified Service, Inc. (MDS) is a national leader in conducting broad-based consulting, market research and market feasibility studies in the Seniors housing and health care industries. The firm has pioneered creative market feasibility methodologies and marketing strategies relative to these ever-changing, complex market segments. To learn more about our company, visit www.m-d-s.com

 

When a Goal is More Than Just a Goal

We talked briefly about setting goals for the new year.  Remember, goals are a valuable tool which help you focus.  But for them to be effective, they must be:

 

Specific – Clearly define your goal.  Do not be vague or general.  Give your goal a what, a why and a how.

Measurable – How will you know you have reached your goal? Give it a number; a total, a percentage, an amount.

Achievable -Goals you set which are too far out of your reach, you probably won’t commit to doing.

Realistic – This is not a synonym for easy. Realistic, in this case, means do-able. Too difficult and you set the stage for failure, but too low sends the message that you aren’t very capable.

Timely – Set a time limit for the goal: for next week, in three months, by Jan 2014. Putting an end point on your goal gives you a clear target to work towards.

 

Now that you have set your SMART goals, the fun has just begun.  To reach your goals, you now must have a plan and some follow through.  Be sure to clearly delegate tasks, conduct follow up and evaluate both individual and overall performance.

Start today and take that first step towards reaching our goals and improving your business and your community.

Jim Moore to Moderate Panel on Acute Care and Post-Acute Care Integration

MDS would like to announce that Jim Moore, President Moore Diversified Services, Inc.  will be moderating/speaking at an upcoming Senior Living Business Interactive webcast, Acute Care and Post-Acute Care Integration: What Does It Mean For You?  It takes place on February 7 at 1:00 PM ET, hosted by Irving Levin Associates. 

Effective January 3, 2013, the Affordable Care Act requires doctors, hospitals and other health care providers – including long-term care facilities – to coordinate care provided to Medicare patients through Accountable Care Organizations (ACOs). In return, incentives reward ACOs based on lowering the cost of providing health care services and meeting benchmark levels for quality care. Our expert panelists will share their advice on how post-acute care specialists can best integrate with acute-care providers.

This expert panel will be addressing topics such as:

  • The opportunity for providers as the nation moves towards a managed-care model.
  • The readiness/willingness of hospitals to participate in ACOs.
  • The likelihood that these new business relationships will enhance revenue and occupancy.
  • The risks or challenges of participation in an ACO.

They will also share their advice on how post-acute care specialists should position themselves to partner with acute-care providers.

More information about this webcast and purchasing options can be found through the following link:

http://www.levinassociates.com/conferences/1302-online-conference

February 7, 2013, 1-2:30 pm ET (12-1:30 CT)

Senior Living Business – Interactive Webcast            

“Acute Care and Post-Acute Care Integration: What Does It Mean For You?”

Moderator:

• Jim Moore, President, Moore Diversified Services

Panelists:

• Rebecca Neff Townsend, Senior Vice President, Ziegler

• Kimber L. Latsha, Managing Partner, Latsha Davis & McKenna

• William R. Pomeranz, Managing Director, Cain Brothers

• Daniel H. Gray, President, Continuum Development Services

For additional information and registration:

http://www.levinassociates.com/conferences/1302-online-conference

Or contact Jane Zarem at 203-226-9188

New Year, New Plan

There is no better time than NOW, the beginning of a New Year, to look back and more importantly, to look FORWARD.  It is time to make a plan for growth and success.  Evaluate where you are, set some new and challenging goals, make a plan and LET”S GO!

It’s time to focus on two frequently heard sound bites:

  • “What happened to the good old days?”
  • “Senior living is not what it used to be.”

I’ll add a third one to think about:

  • “A recession is a terrible opportunity to waste”

Our industry is fundamentally sound, but both the external economic environment and senior living business are getting increasingly complex.  In senior living, we have a multifaceted business model involving:

  1. Real Estate
  2. Property Management
  3. Food and Beverage
  4. Lodging/Hospitality
  5. Social Services
  6. Health Care Delivery
  7. Limited Risk Pool Health Insurance Provider (Type ‘A’ life care CCRC.)
  8. Risk Management
  9. Asset Management
  10. Information Technology

Here is an outline of a six point strategic plan to put it all together:

1. Focus on organic growth.

2. Future growth can be a sound strategy.

3. Make market-driven not situation-driven decisions.

4. Constantly ask “what if” questions.

5. Everyone needs an exit strategy.

6. Take a realistic look at the future

Read the current MDS Senior Living and Senior Housing Strategy to get more details on each of these 6 points.

Happy New Year 2013….Now, What’s Next??

Everyone here at MDS would like to wish you, your families and your coworkers a very Happy and Prosperous New Year.  Welcome 2013!!

All the gifts have been opened and the champagne bottles are empty…now what?  As the American workforce makes their way back to the office, there is no better time to ask “What’s Next?”  The New Year is a perfect time to reevaluate where you, your business or organization stands and most importantly, where you are going.

Take some time to begin this process with some very basic questions:

  • What went right in 2012? How can you duplicate that?
  • What went wrong in 2012? How can you make changes to avoid those things?
  • What changes do YOU want to see in your career as well as your business? How will you accomplish those changes; more training and education, teaming with co-workers to implement new initiatives, taking some risks you have been contemplating?

It may seem like a cliché, but it is so true: The possibilities are endless!!

As you contemplate the above questions, we know you have high hopes and big dreams for your community and your business but you must do some proper goal setting to begin down the path to achieving those hopes and dreams.  Remember the basics about goal setting: they must be measurable with a specific deadline and they must be attainable (realistic) yet challenging.  And no goal is worth setting without a step-by-step plan to achieve said goal.

MDS can help you set goals for your organization through many avenues from operations analysis to identify areas for improvement to conducting Board Retreats and Strategic Planning sessions with your professional staff.  MDS can also help you achieve these goals through program implementation, monitoring, training, and material for you and your staff.

We anticipate great things in the New Year ahead. Most of all we look forward to helping you establish and achieve your goals to make 2013 an even more successful year.

 

Merry Christmas and Happy Holidays From The Staff of MDS

We would like to take this opportunity to wish all those dedicated to the service and care of those that are aging successfully  in communities and receiving services around the world a very Merry Christmas and exceptionally Happy Holidays!

We especially thank those that will tend to all those residents on Christmas Day; there is no day off in an industry such as ours.  To many of  these residents, you are their family and you will make their holidays bright!

As we look forward to 2013, MDS wants to partner with you to bring these residents the best care possible, an enjoyable living experience while helping you run your facility in the most efficient and financially beneficial way possible.  Join us as we explore various ways to tighten up your operational policies and procedures which benefit both your community and your residents.

Our theme for January 2013 will be Stop making New Year’s Resolutions and Make a New Year Plan!

Thank you for your commitment to the betterment of the Senior Living and Senior Housing Industry.


Tools That Help You and Help Your Prospects!!

 

As we have mentioned in our email newsletter, MDS offers a variety of Interactive Financial Templates that address a vast array of operational needs and situations. You adjust the variables to reflect your unique situation to get the answers you need to make prudent decisions that can affect your residents, your employees and your bottom line.

MDS can customize any of these existing templates to your specific situation or create personalized templates to address your individual community’s needs

Each month we offer an Interactive Financial Template for use free of charge.

Free Interactive Financial Template for December 2012 – Back by Popular Demand:

Senior Consumer Affordability Analysis

 

 

 

 

 

 

Help Your Prospects Really Understand What They Can Afford

What it is: Shows potential clients different sources of income compared to cost of senior living arrangements.  The variables include Social Security Income, Pension, saving/investment portfolio, home equity, average returns on investment, tax rate, discretionary allowance and cost of living.

How to use it: User will obtain information from potential client and set all variables to reflect current situation of prospect.

Expected Outcomes: This will show the prospect if they can afford the community with current income.  This will also allow marketing representative to begin dialog of other sources of income some seniors do not think of such as investments, home equity and/or getting family members financially involved.  The community representative will now know if they must discuss the possibility of spending down prospects investments or home equity and estimate how long the funds will last.

Use this template with prospects in the marketing and sales office of your community to visually show them what they can (or cannot) afford.

For more information on customized templates, please contact:
Roy Barker, Director – Special Projects
(817)925-8374 (Direct Line)
RoyBarker@m-d-s.com

Don’t Judge a Book by It’s Cover…or a Prospect by Their Car.

by Roy Barker, Director – Special Projects

When it comes to marketing and eventually closing the sale at your senior community, MDS has addressed several strategies to overcome some common sales objectives; I’m Just Not Ready Yet, Misconceptions Stifle Sales Part 1 (May 2011) and Part 2 (June 2011).  Finances can be one of the most difficult objections to overcome as it can be uncomfortable for the potential resident to discuss their personal business with a virtual stranger. There are a lot of instances where prospects convince salespeople that they can’t afford to live in their community but when they walk out they go right down the street and move in to a competitor.

On the flip side, are we too quick to size up prospects before they ever walk in the door? We are taught from a young age to not “judge a book by its cover” but let’s face it, we do. What kind of car are they driving?  Do they look clean, are they well dressed? Do they sound educated? Do they appear to have enough money to live in my community?  Do salespeople “financially qualify” prospects before they even speak with them and therefore sabotage themselves in the process?  It can be all too easy to find ourselves in this situation and it will eventually cost us sales.

This reminds me a story when I was a lot younger.  I lived in a very small rural Texas oil boom town where everyone knew everyone and their business.  One of the more wealthy townspeople who I was acquainted with had vast land holdings, a massive multi-state cattle operation, and oil royalty income that could have supported the entire town.  He was just an old country boy that had made good.  He still wore overalls, work boots and drove an old pickup truck. When you would go have coffee with him, he would always head to the restroom when the check came.  Now, everyone one in town knew him and what he was worth, but we knew this was just his way and we all respected that in him, so it was OK as long as he was in his own environment.

Read more about how a salesman unfamiliar with this man almost lost his easiest sale of the day

Roy Barker has been Director of Special Projects for MDS for the past 12 years. Roy holds a BBA in Finance from The University of North Texas as well as a master’s degree in Applied Gerontology – Long-term care, Senior Housing, and Aging Services from the University of North Texas (UNT). He can be reached at (817)925-8374 or RoyBarker@m-d-s.com.

Family Caregivers Are Using Social Media – Why You Should Take Notice

According to an August 2012 survey of the Pew Internet & American Life Project, 85% of American adults use the internet.

• 91% of these internet users use a search engine to find information.
• 80% look for health and/or medical information.
• 78% look for information about a service or product they are thinking of buying.
• 66% use social networking sites like Facebook, LinkedIn or Google Plus.

The predominant age group for family caregivers or caregiving candidates, adults ages 50 to 64, increased their use of social networking sites by 454% from 2008 to 2012, according to data from the Pew Internet Project. That is a staggering number!

It turns out that caregivers are more likely than non-caregivers to turn to friends online for health information.

“We call it peer-to-peer health care — they triage with their peers and friends online, rather than going to medical sites,” said Susannah Fox, an associate director of Pew Internet Project, in an interview with The New York Times.

A study conducted by research and consulting firms Age Lessons and comScore found that caregivers spend 150 minutes per month on social media sites. Caregivers also tend to explore more online than others, reading 70% more web site pages.

Why are caregivers turning the internet in droves?

1) Staying connected. Caregiving is so time-consuming that people often find themselves isolated and disconnected from even their closest friends. Social networking sites can help a caregiver maintain their relationships with their family and friends, while forging new alliances with their peers who are taking care of elderly loved ones of their own.

2) Research. Caregivers are much more likely than the average person to research medical terms, support groups and information online.

3) Asking for help. Getting announcements and news and calls to action out quickly and efficiently. If someone needs advice or help, posting a quick request on Facebook or Twitter will yield immediate responses.

4) Celebration of a life. Social media also offer opportunities to commemorate the life of a senior who has passed on. Many people share pictures and memories of an elderly loved one via e-mail or Facebook post after they have died. Facebook also allows you to memorialize a person’s profile page.

Are you ready to engage these caregivers?

It is important to understand that caregivers are online for the reasons listed above – NOT to be sold a product or service.

However, senior care businesses and providers can position themselves online by providing valuable information that caregivers are searching for.

Our suggestions for getting in front of caregivers where they already are (online):

Commit the resources to social media monitoring and maintenance. Using most of the most popular social networking sites is free, but the time to do so effectively is not. Manage and allot your time and resources appropriately.

Write a blog. Blogs are the best way to increase your SEO (Search Engine Optimization). Develop an editorial calendar with ideas for future blog posts. As youself the following questions: How do you want to position yourself in your field? What are you an expert on? What are people searching for – who do you want to find you? What actions do you want to spur from your blog?

Create great content and provide value. Much easier said than done! But ultimately social media is about delivering value to people – it’s not about selling your products and services. The companies that use social media effectively have followers because they deliver information that is useful and they minimize (if not completely eliminate) the sales pitches.

Build trust. Why are you the best place to go to for this information? Why should people trust you? With trust comes followers… and with followers comes potential customers.

Provide immediate support. Answer questions, be accessible and always respond to comments on your blog posts, Facebook page and any other social networking sites you maintain.

Make sure your website is up-to-date and “ready for prime time”. If you are using social media to drive people to your website to learn more about your business, then make sure what they are seeing is visually appealing, clear and concise. What do you want them to do when they get to your website? Download a white paper? Join your email list? Attend an event? You have a 2 second window to capture the attention of a website visitor – is your website doing that now?

There are many ways to successfully engage caregivers and grow your business using online tools. However, these tools require a commitment of time and patience.

Don’t get discouraged, and look to the experts if you need professional help.

As a thank you for taking part in our survey, MDS would like to enter you in a drawing for a free book give away.  The book entitled “Independent Living and CCRCs; Survival, Success & Strategies for Not-For-Profits Sponsors and For-Profit Owner/Operators” written by Jim Moore, President of Moore Diversified Services.  Jim’s 40 years of experience in the senior living industry make this a must read! To enter the drawing all you need to do is leave a comment on the blog (see link at top of this post). If you haven’t already, I would invite you to connect with MDS on LinkedIn at http://www.linkedin.com/in/roydbarkeriii. Also “Like” us on FB at www.facebook.com/moorediversifiedservices and follow us on Twitter @MDSseniorliving.

About the author:

This content was provided courtesy of guest blogger Julia Campbell, founder and president of J Campbell Social Marketing, an interactive marketing communications agency. Julia, in conjunction with MDS, is writing a multi-part series on Social Media for senior living, housing and health care providers. She will address ways the industry can use social media and online tools to grow their business and stay in touch with their customers, residents and families.
Julia has been featured on Social Media Today, Business 2 Community, Forbes and The Glass Heel.

SPECIAL LIMITED TIME DEAL: MDS in conjunction with J Campbell Social Marketing is excited to provide an in-depth Social Media and Digital Marketing Evaluation Package tailored especially for the senior housing industry. For a limited time, this customized Social Media and Digital Marketing Evaluation Package (valued at over $600) is being offered for the preferred rate of $350 when booked through MDS. Contact Roy Barker at MDS today to take advantage of this tremendous offer and put this team to work improving your social media program.

Roy Barker, Director- Special Projects
RoyBarker@m-d-s.com
Direct Line: 817-925-8374

Preparing for the Alzheimer’s Silver Tsunami

In 2011, Baby Boomers began turning 65 at the rate of 10,000 per day. This trend, which many call the Silver Tsunami, will continue for the next 20 years and will have a major impact on our economy, workforce, insurance and healthcare systems.

At present, someone in the United States is diagnosed with Alzheimer’s every 69 seconds. By mid-century, as Boomers continue to age, that number will increase to every 33 seconds.

At present, there is no cure, no long-range treatment, and no proven way to prevent Alzheimer’s. How, then, can we prepare for the impact of the Alzheimer’s Silver Tsunami?

Increase Your Understanding of Alzheimer’s In recent years, with celebrities like musician Glen Campbell and University of Tennessee women’s basketball head coach Pat Summit bringing Alzheimer’s into the public eye, there has been increased awareness of the disease. However, awareness doesn’t always mean understanding.

It has been my experience, that there is still a considerable amount of misunderstanding about Alzheimer’s. I am frequently asked: “I understand they lose their keys or forget a name. I do that – so what’s the big deal?” I begin by explaining it isn’t just about forgetting a name or where they placed their keys. Alzheimer’s is a progressive, terminal disease which will ultimately impact every part of the individual’s brain – which will ultimately impact every part of the individual – and their family’s – life.
Increased understanding also helps remove some of the stigma which still surrounds Alzheimer’s. Many families won’t talk about “it” out of fear the public perception of their loved one will be that he/she is ‘crazy’. By bringing the disease out of the dark and into the light through education and understanding, we can begin moving forward in how to help these individuals, their families and caregivers.

Increased and Earlier Diagnosis Increased understanding also means being aware of the symptoms of Alzheimer’s. It’s important to note there are diseases (some treatable) whose symptoms can mimic Alzheimer’s.

The sooner an individual and their family know exactly what they are dealing with, the sooner they and caregiving team (family, friends, physician, attorney, financial planner, etc.) can put a plan in place for their short-term and long-range health and care.

While the average life expectancy after diagnosis is eight years, there are individuals who have survived up to 20 years. Getting a diagnosis, getting support and having a plan will help ensure the individual is cared for in a manner they desire.

Support the Caregiver (Family and Professional) Until there is a cure, proven treatment or way to prevent Alzheimer’s, it’s critical for caregivers (both family and professional) to receive training in how to care for someone with Alzheimer’s.

The majority of those diagnosed with Alzheimer’s are cared for by a family member (particularly in the early to middle stages of the disease) – and often without adequate knowledge or skills. An older adult caring for a loved one with Alzheimer’s has a 60% change of dying before their loved one due to the stress caregiving has on their own health.

There are many techniques both family and professional caregivers can be shown (i.e., knowing what triggers to look for to reduce or eliminate behaviors, understanding and addressing repetitive questions or requests, etc.) which can empower caregivers and make the caregiving journey more joyful and less stressful for everyone.

 

Blog content provided by Patti Kerr, CAEd, a Certified Alzheimer’s Educator, keynote speaker, and the author of I Love You, Who Are You? Loving and Caring for a Parent with Alzheimer’s. You can reach her through her website: www.pattikerr.com