by Roy Barker – Director, Special Projects
In a recent blog I was discussing the value of senior living properties advertising in newspapers. I provided data from a recent survey on what percent of certain age groups, income levels, and education levels still read the newspaper daily. I saw the following information in the latest Allstate/National Journal Heartland Monitor Key Findings. The information was dated May 2012. I thought it was interesting and I wanted to share with you.
Americans’ ratings of their trust in information sources:
Public TV & Radio – 75%
Newspapers – 71%
Cable News – 70%
Network News – 64%
Magazines – 57%
Talk Radio – 53%
Company Websites – 51%
Advertisements – 37%
Blogs – 34%
Social Media Sites – 30%