Who Do You Trust?

by Roy Barker – Director, Special Projects

In a recent blog I was discussing the value of senior living properties advertising in newspapers. I provided data from a recent survey on what percent of certain age groups, income levels, and education levels still read the newspaper daily. I saw the following information in the latest Allstate/National Journal Heartland Monitor Key Findings. The information was dated May 2012. I thought it was interesting and I wanted to share with you.

 

Americans’ ratings of their trust in information sources:

Public TV & Radio – 75%

Newspapers – 71%

Cable News – 70%

Network News – 64%

Magazines – 57%

Talk Radio – 53%

Company Websites – 51%

Advertisements – 37%

Blogs – 34%

Social Media Sites – 30%