By Roy Barker
I woke up this morning like any normal morning. Stumbled to the coffee pot, ran out and got the paper (yes I still have one thrown), checked some emails as I looked out the window at another beautiful sunny 81 degree morning. For those of you that have not spent a lot of time in Texas, any August morning below 90 degrees is a winner!
So I’m looking at my schedule wondering how it got so messed up that I’m in Texas during this time of year and not enjoying the beautiful Massachusetts coast right now, but that’s another discussion. As I am contemplating this dilemma, I get a calendar tickler about setting some January 2015 communication goals. Really! 2015! Where has 2014 gone? It was just last week I was relating how there is still time to make changes, which can have a positive effect by the end of 2014. Now I am writing to say, oh by the way, we also need to start thinking about 2015, if not NOW, at least very shortly.
So let’s talk a little about planning for 2015. Strategic Planning can eliminate stress and surprises by setting clearly defined goals for your company and/or community and communicating them to your employees. It can ignite creativity with your staff and stoke efforts for positive changes.
It’s beneficial to create a sound plan so you can allocate your resources, both financial and human, to accomplish your main goals. Strategic Planning can provide a guidepost to measure progress and indicate where changes need to be made. With everyone on the same organized page, you can expect to see goals accomplished, greater productivity, and a happier workforce.
Here are a couple things you will need to keep in mind while getting ready to start your Strategic Planning process.
- You will need to perform a SWOT Analysis (Strengths, Weakness, Opportunities and Threats). There is a lot of documentation out there on this process. Remember the Strengths and Weakness are internal and the Opportunities and Threats are external. I think this is such a great opportunity for every company to really see who they are and where they are at today. You have to know where you are in order to find the most appropriate path to where you want to be.
- Involve your team. This should be a combination of those from your management team, positive and creative individuals within your company, and leaders in the workforce. Start early enough to where you can poll all employees with a problem solution proposition. It’s important to find out what road blocks front line employees are encountering in providing excellent customer service. It’s important to get employee buy-in to changes that need to be made.
- Strategic planning is not a onetime event. Have a few shorter meetings rather than trying to cram everything into a onetime event. This will help reduce interruptions and also give those involved time to really think about the items in play and how best to proceed.
- Start early. Give yourself and your team time. I know there are some of you that already have this on the calendar for December 31st at 3pm. While I applaud you for your forward thinking, you may want to build in a little more of a time cushion. Give your team time to prepare, send out some general topics for them to start reflecting on.
- No interruptions. This is another good reason why scheduling a few shorter sessions is better than one long one. Make sure phones are off and subordinates are aware that there are to be no interruptions except for true emergencies. I will go out on a limb here and say that NO, a change in tee time, while disturbing, should not be considered as a true emergency. To help combat normal business interruptions it is recommended holding these meetings at an off-site location
- Don’t let this turn into a gripe session. This is most important for the functionality of the time committed but also the attitude the group takes on going forward. This is not the time to talk about the water cooler that is warm or replacing a worn out printer. Those are normal maintenance issues that already have a channel for resolution. While we have to talk about what we want to change and why, focus on positive. What can we accomplish? What are our solution options?
- Cost of solutions/changes. We must take into account the cost of changes or solutions to issues. It is important to have someone with knowledge of your company’s actual budget on the strategic planning team. Are making the changes realistic? Can you find the money to do it? While you may have to push the budget envelop in order to get real changes made, it is always better to be able to plan within your budget parameters. This also gets back to starting early. If you do have some costly items to address, it gives you and your team time to incorporate them into the 2015 budget.
- Work with a knowledgeable facilitator. It’s always good to have someone from the outside present in these meetings. It’s an even bigger benefit to have a facilitator that is familiar with the industry as well as strategic planning. A good facilitator will help keep the meetings moving and productive, keep the group on task, and provide insight into the process where necessary, and be the impartial voice of reason where cooler heads prevail if/when discussions get heated.
- Make the process fun! I know this can be difficult, but it is important to get everyone to rally behind the fact change will be good. This should be a light air of collaboration. Even though there may be some hierarchical challenges in the room, it’s imperative to rid this process of intimidation if you want the best ideas and eventual buy-in.
- Buy-in at the top. You can’t fake this. Well you can, but it’s very easy to spot someone going through the motions that is not completely sold on the process or its results. Give your staff credit, they are smart enough to know the difference and they don’t even have to be on the same campus as you. Believe me when I tell you, it will show through many, many miles away.
I know it may seem crazy to start thinking about 2015 while we’re still in the Dog Days of Summer, but it will be here before you know it. School will be starting soon and then we will be into the Holiday Season before we know it. Give some thought as to who in your organization would be a positive influence on this process. What are some things you would like to see changed? More importantly, what are some things your prospects, customers, clients, resident, vendors, staff, and partners want to see changed? If you don’t know what these are, now would be a great time to conduct surveys or focus groups to find out.
Don’t wait much longer to get the process of Strategic Planning for 2015 underway! Give me a call and let’s put MDS’ 40+ years of experience to work for you and your team mapping out a great plan for 2015!
