MARKET SECTORS SERVED
Active Adult Housing
Senior Apartments
Independent Living
Assisted Living
Alzheimer’s/Dementia/Memory Care
Nursing
Subacute/Rehab
Community-Based Services
Home Health Services
Continuing Care at Home (CCAH)
Catered Living Services
Market Feasibility Studies
The Market Feasibility Study involves a thorough investigation of the various market characteristics that will result in successful projects for our clients. The process includes an extensive evaluation of demographics,economics/affordability, and a comprehensive evaluation of the competition. MDS will customize the study to respond to each client's unique project needs and issues. The results will be a valuable tool in assisting the development/client team in making the best possible decisions for the success of the project.
MARKET Scanning
The market scanning task is a cost-effective tool for evaluating multiple markets with respect to the potential development of new senior housing communities. Through an evaluation of a number of key demographic characteristics and the quantification of existing supply, multiple markets are quantitatively ranked and prioritized in order of the potential opportunity and demand for new senior housing development.
Mystery Shopping
Whether it is a competitor's community or the client's own property, mystery shopping will provide an objective evaluation of the sales and marketing process and the overall market positioning of a senior housing community. The on site mystery shop encounter will include an evaluation of the location, first impressions, physical building (including living units and common areas), resident services and pricing characteristics. MDS will comment on qualitative aspects including overall knowledge and effectiveness of the marketing representative, cleanliness, maintenance, and the overall atmosphere/ambiance of the community. MDS will also obtain complete marketing collaterals including brochures, floorplans, price sheets, and photographs of the property.