Products and Services



MARKET SECTORS SERVED

Active Adult Housing

Senior Apartments

Independent Living

Assisted Living

Alzheimer’s/Dementia/Memory Care

Nursing

Subacute/Rehab

Community-Based Services

Home Health Services

Continuing Care at Home (CCAH)

Catered Living Services


 

 

Market Feasibility Studies

The  Market Feasibility Study involves a thorough investigation of the various market characteristics that will result in successful projects for our clients. The process includes an extensive evaluation of demographics,economics/affordability, and a comprehensive evaluation of the competition. MDS will customize the study to respond to each client's unique project needs and issues. The results will be a valuable tool in assisting the development/client team in making the best possible decisions for the success of the project. 

 

Expanded Description >

(back to top)

 

 

 

 

MARKET Scanning 

The market scanning task is a cost-effective tool for evaluating multiple markets with respect to the potential development of new senior housing communities. Through an evaluation of a number of key demographic characteristics and the quantification of existing supply, multiple markets are quantitatively ranked and prioritized in order of the potential opportunity and demand for new senior housing development. 

(back to top)

 

 

 

Mystery Shopping

Whether it is a competitor's community or the client's own property, mystery shopping will provide an objective evaluation of the sales and marketing process and the overall market positioning of a senior housing community. The on site mystery shop encounter will include an evaluation of the location, first impressions, physical building (including living units and common areas), resident services and pricing characteristics. MDS will comment on qualitative aspects including overall knowledge and effectiveness of the marketing representative, cleanliness, maintenance, and the overall atmosphere/ambiance of the community.  MDS will also obtain complete marketing collaterals including brochures, floorplans, price sheets, and photographs of the property. 

 

(back to top)