About Us

MDS is a national leader in conducting market feasibility studies in the Seniors housing and health care industries. Founded in 1971, MDS has conducted hundreds of studies for proprietary and not-for-profit clients across the United States.

MDS is a two generation company. Jim Moore, the company’s founder, had over 50 years of industry experience prior to his passing in November, 2024. Lynne Moore is a seasoned, second generation MDS professional with over 40 years of MDS experience. She is President and Project Manager for the MDS Research Company and is responsible for the coordination and execution of all MDS market research related projects and work products.

All this experience is implemented out of one central office in Fort Worth, Texas to avoid inevitable dilution of talent involved in multi-office operations. MDS has conducted more major Senior housing and health care feasibility studies and consulting engagements from a single office than any other consulting firm in the industry today.

The firm has conducted over 4,500 comprehensive consulting engagements in over 1,200 individual markets in 50 states and the District of Columbia.