Lynne Moore
President and Project Manager
MDS is a two generation company. Ms. Moore is President and Project Manager for MDS Research Company, Inc. and is responsible for all MDS market research-related projects. She has a broad background in market research and, for over 40 years, has been directly responsible for the design and implementation of comprehensive research engagements involving all aspects of Senior housing and health care including:
- Continuing Care Retirement Communities (CCRCs)
- Active Adult Senior Housing
- Independent Living/Congregate Care
- Assisted Living/Residential Care
- Nursing and Health Care
- Alzheimer’s/Dementia Care
- Community-Based Services – Including Home Health Care, Adult Day Care, Outpatient Rehabilitation Services, Etc.
Ms. Moore has been personally involved in the implementation of major studies in over 1,200 markets in 50 states and the District of Columbia. These studies involved to-be-developed new communities as well as the repositioning and/or expansion of existing communities. MDS Research Company’s broad spectrum of research services include, but are not limited to, the following:
- Market Feasibility Studies
- Market Size and Depth Analysis
- Demographic Analysis
- Senior Housing Competitor Evaluations
- Mystery Shopping
- Market Scanning
Ms. Moore’s clients include a broad spectrum of national leaders and small organizations and include developers, health care organizations, faith-based organizations, Senior housing operators/management companies, architects, lenders, underwriters, investors, REITs and other financial institutions. These clients consist of both for-profit and not-for-profit clients. Ms. Moore holds a B.B.A. in Marketing from Texas Christian University in Fort Worth, Texas.
In Memoriam
Jim Moore
President of Moore Diversified Services, Inc.
Jim Moore, founder of Moore Diversified Services, Inc. passed away at the age of 90 in November, 2024.
Jim devoted more than five decades to guiding senior living providers around the world. He has been described him as “a giant” in the field, whose influence touched both for-profit and nonprofit organizations.
Jim Moore had over 50 years of industry experience and the company that Moore founded – Moore Diversified Services, Inc. – served literally thousands of national and international clients. Moore spent most of his time in the trenches – the real world of Senior housing. Jim had personally conducted over 4,500 major Senior housing and health care consulting engagements in over 1,200 markets in 50 states and the District of Columbia – experience that was unmatched in the industry.
Jim moderated over 800 Senior consumer and business focus groups. As part of his consulting practice, he actually lived briefly in over 130 retirement and assisted living communities. His clients included a broad spectrum of both national leaders and small organizations – with a balanced mix of for-profit and not-for-profit clients.
Moore was a leading independent living and assisted living author. He authored several hundred industry technical papers, trade journal articles, and a weekly business column for two major newspapers. He was the author of several books on Seniors housing and health care. His books included “Assisted Living 2000 – Practical Strategies for the Next Millennium”, “Assisted Living Strategies for Changing Markets” and “Independent Living & Continuing Care Communities (CCRCs)”. For many years he authored a monthly column for “McKnights Assisted Living” industry periodical. As a recognized Senior living and health care national expert, he provided expert witness support and testimony in over 55 cases at the local, state and national levels.
He was a past president of a major Senior living industry trade association and a member of many other industry trade associations. In his many years, he served as an independent director or an Advisory Board member of Senior housing and health care organizations. He was Chairman Emeritus of the Board of Directors of a major public Senior living company with a portfolio of over 130 properties that is traded on the New York Stock Exchange. Jim held a Bachelor of Science degree in Industrial Technology with an electronics engineering major from Northeastern University in Boston and an MBA in Marketing and Finance from Texas Christian University in Fort Worth, Texas.
