Do you struggle with what marketing message you will put on your website this month, what you will blog about this week, what snippet you will use to update your social media channels? Do you feel like waiting till warmer weather to update your electronic media? Do you sometimes feel inspired and sometimes you just don’t have a clue what you want to say next?
This is a very common occurrence and happens to most of us from time to time. At a recent meeting as our team was discussing our future topics, it occurred to me that we sometimes get bogged down by thinking that the next subject has to be a blockbuster of an idea, more clever than the last post, or filled with more facts than Wikipedia when it really doesn’t have to be that difficult.
You have a great product that you feel very passionately about and work with everyday. You more than likely have industry knowledge or at least access to those in your company that do. The information you have at your fingertips is enormous. Don’t make it harder than it has to be. Get back to the basics, get to the point and state your message. State it clearly where your audience can understand it, keep it simple as in not to technical, and use pictures or info graphics when appropriate. There is no shame in a simple concise message. Don’t feel you always have to outdo your last great idea. Have confidence in what you have to say. Putting out useful information on a consistent basis is the key to building a loyal following.