Lynne Moore

President and Project Manager

Lynne MooreMDS is a two generation company. Ms. Moore is President and Project Manager for MDS Research Company, Inc. and is responsible for all MDS market research-related projects. She has a broad background in market research and, for over 35 years, has been directly responsible for the design and implementation of comprehensive research engagements involving all aspects of Senior housing and health care including:

  • Continuing Care Retirement Communities (CCRCs)
  • Active Adult Senior Housing
  • Independent Living/Congregate Care
  • Assisted Living/Residential Care
  • Nursing and Health Care
  • Alzheimer’s/Dementia Care
  • Community-Based Services – Including Home Health Care, Adult Day Care, Outpatient Rehabilitation Services, Etc.

Ms. Moore has been personally involved in the implementation of major studies in over 1,200 markets in 50 states and the District of Columbia. These studies involved to-be-developed new communities as well as the repositioning and/or expansion of existing communities. MDS Research Company’s broad spectrum of research services include, but are not limited to, the following:

  • Market Feasibility Studies
  • Financial Feasibility/Pro Forma Analysis
  • Financial Operations and Benchmarking Analysis
  • Market Size and Depth Analysis
  • Demographic Analysis
  • Senior Housing Competitor Evaluations
  • Mystery Shopping
  • Market Scanning
  • Site Selection Planning/Evaluation
  • Senior Consumer Research:
    • -Surveys
    • -Focus Groups
  • Lost Prospect Surveys
  • Resident Satisfaction Surveys

Ms. Moore’s clients include a broad spectrum of national leaders and small organizations and include developers, health care organizations, faith-based organizations, Senior housing operators/management companies, architects, lenders, underwriters, investors, REITs and other financial institutions. These clients consist of both for-profit and not-for-profit clients. Ms. Moore holds a B.B.A. in Marketing from Texas Christian University in Fort Worth, Texas.

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